Branding, Copyrights & Trademarks

Brand Domination. You create the brand, we protect it. At Rockridge®, we know the investment and effort that goes into creating a market presence and developing a quality offering. We help growing companies exploit trademark law to position themselves as a top player in the market. We work with branding companies to evaluate business and product name selection; evaluate competitive companies for opposition and hurdles; and strategize to reach optimal brand awareness. 

Generating a strong trademark continually proves to be one of the most difficult tasks when developing new business names, logos or products. Too often, new companies pick names based on what seems easy to advertise — which may not align with the name’s ability to register. RVL® helps you understand all trademark considerations and makes them work for you. We manage the dual task of protecting your ideas from infringement, while also protecting you from outside claims of infringement. Our spectrum of trademark-related services include… 

Trademark Search

Google’s algorithmic eyes will only take you so far in identifying the business names, product names, and logos you’ll want to avoid. We’ve got you covered with trademark-specific databases and search platforms that comb not just ecommerce and store shelves, but also corporate pre-market pipelines.

Trademark Search Opinion + Freedom to Operate

Trademark law is the law of confusion and dilution. It’s about far more than just avoiding the names, phrases and graphics you see on store shelves. We’ll advise on the how and why of what to avoid prior to your launch.

Trademark Prosecution +  Trademark Registration

Here’s a free tip: Examiners are government employees with quota-based metrics for advancement. Examiners have limited time to spend with your application and might actually be incentivized to act against you by the nature of the system. From the outset, we use this information, along with extensive knowledge and experience, to position your trademark application for success.

Trademark Licensing

One of the best parts of creating a successful brand? Reaping the profits. But we know this business is still your baby. When you want to retain some control without selling everything you’ve worked for, it’s time to talk about licensing. We’ll help you maneuver these deals with even the largest companies. You won’t get stepped on once we step in. 

Trademark Strategy

What new brands and products are your competitors launching? Do you need to pursue state or federal trademark registration, and what exactly is the difference? Is your brand strategy helping you build a robust trademark portfolio? How should your approach change within international markets? We’re here to develop an optimal strategy for your venture. Read more here about what makes a good trademark. 

Trademark Oppositions + Cancellations

Opposition and cancellation proceedings are quasi-litigations brought by third parties that don’t want you to register trademarks or maintain your registrations. Practically speaking, in many cases, oppositions and cancellations are brought by large corporations aggressively policing their brand portfolios.

An opposition occurs when a third party files a challenge in the form of a complaint against a trademark application that has received a green light from a trademark examiner for publication and registration.

A cancellation in brought by a third party in an attempt to terminate a previously registered mark. This may be launched by an upstart wanting to knock your trademark out of the way for that challenger’s own mark to register, or it may be brought by a competitor that has been monitoring your activities and looking for a chink in your brand armor.

When these situations arise, RVL® helps you go to battle and take all the reciprocal actions that best support your company and brand.

Creative Protection. Artistry deserves protection, and at Rockridge®, we help clients explore and optimize their creative assets, whether those assets be proprietary software or spirited animations. Copyright registrations are a rich resource to any business portfolio and carry significant market leverage. Understanding what creative rights are held and can be utilized to stimulate economic growth are what we do best. 

When defending against infringement, we provide entrepreneurs that have accidentally stumbled upon the rights of creatives a beneficial understanding of copyright law and a pathway forward. Our goal is to work with rights holders to meet a mutual understanding of events and steer both parties away from the courtroom and back to activities they do best. If you find yourself in a tough situation where another’s rights may have been compromised, we’ll guide you toward a solution. 


Below is a categorization of our brand toolkit offerings:


 Amazon Brand Registry  Brand Name Selection/Clearance Search   Cease-and-Desist
 Copyright Licensing  Copyright Registration  Customs and Border Patrol Counterfeit Registration
 Domain Name Dispute (URL)  Franchise Agreements   Litigation
 Trademark Acquisition/Purchase  Trademark Licensing   Trademark Monitoring
 Trademark Registration  Trademark TTAB Cancellation  Trademark TTAB Opposition

Associated Blogs, Presentations, Publications

ArticlesBranding, Copyrights & TrademarksRVL Briefs
October 6, 2021

A Federal Court of Appeals Decision Highlights the Rights of Trademark Owners against E-Commerce Shopping Platforms

A Potential Win for Trademark Owners in Redbubble: Did the Sixth Circuit Burst the Ecommerce Marketplace Bubble?   Plainspeak Summary: Historically, e-commerce platforms like Amazon and eBay have been considered…
ArticlesBranding, Copyrights & Trademarks
March 16, 2021

CBD Trademark Registration: TBD

Photo by Karolina Grabowska from Pexels Can CBD Companies Secure Federal Trademark Protection? Can CBD Products be Trademarked if not Ingestible? Here’s what you need to know, according to the Trademark Trial and…
ArticlesBranding, Copyrights & Trademarks
February 10, 2021

Facebook Paid Online Event Issues: Things You Need to Know!

Photo by Oleg Magni from Pexels. Hooray! There’s a new platform for helping small businesses battling to survive the pandemic!   As an entrepreneurship law attorney, I really want to…
ArticlesBranding, Copyrights & Trademarks
January 26, 2021

What You Need to Know about Copyrights and Trademarks in E-Commerce

Photo by Vlada Karpovich from Pexels. Have you been thinking about transitioning or expanding the online presence of your business? Many businesses are successfully selling online, but lack sufficient understanding…
Branding, Copyrights & Trademarks
January 4, 2021

Qualifying for and Benefitting from Amazon’s Brand Protection Program

Photo by Anna Shvets from Pexels. As your e-commerce company grows, it’s likely that you’ll experience copycats. Despite the money and efforts you spent on marketing, customer relations, and manufacturing…
Branding, Copyrights & Trademarks
January 4, 2021

Trademark Due Diligence: Creating a Brand

Photo by Andrea Piacquadio from Pexels How much time and money does it take to create a brand? Countless hours and thousands in marketing, website and social media creation, and…
ArticlesBranding, Copyrights & Trademarks
August 27, 2020

What is an Opposition Proceeding?

It Sounds so Slap-You-With-My-Glove British.   Bad news. An Opposition Proceeding means that someone doesn’t want you to register your mark . . . and they’ve brought their case to…
ArticlesBranding, Copyrights & Trademarks
June 19, 2020

Trademarking BLM—When You Can No Longer (Commercially) Say “Black Lives Matter”

Can you trademark BLM? Can you trademark Black Lives Matter? What are the ethical and legal hurdles to trademarking social justice causes? Here we are, America, on the cusp of…
ArticlesBranding, Copyrights & Trademarks
June 3, 2020

Certification Marks / Trustmarks in E-Commerce: How to Create a Trademark Certification Mark that Works for You and Your Partners

Photo by Oleg Magni from Pexels Rockridge Venture Law® (RVL®) uses several certification marks, including Certified B Corp and 1% for the Planet, to distinguish our firm from others in the marketplace. We…

Lead Attorney Profiles

Kevin Christopher


• B Corp Best For The World
• Berkeley Form + Fund Fellow
• Conscious Company® Top 22 Business Leader
• Real Leaders® Top 150
• SuperLawyers® Mid-South
• Yale CBE Business Leader


Lauren Hughes

IP / Privacy Lead

• B Corp Best For The World
• Certified Information Privacy Professional
• Real Leaders® Top 150