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Branding, Copyrights & Trademarks

Brand Domination. You create the brand, we protect it. At Rockridge®, we know the investment and effort that goes into creating a market presence and developing a quality offering. We help growing companies exploit trademark law to position themselves as a top player in the market. We work with branding companies to evaluate business and product name selection; evaluate competitive companies for opposition and hurdles; and strategize to reach optimal brand awareness. 

Generating a strong trademark continually proves to be one of the most difficult tasks when developing new business names, logos or products. Too often, new companies pick names based on what seems easy to advertise — which may not align with the name’s ability to register. RVL® helps you understand all trademark considerations and makes them work for you. We manage the dual task of protecting your ideas from infringement, while also protecting you from outside claims of infringement. Our spectrum of trademark-related services include… 

Trademark Search

Google’s algorithmic eyes will only take you so far in identifying the business names, product names, and logos you’ll want to avoid. We’ve got you covered with trademark-specific databases and search platforms that comb not just ecommerce and store shelves, but also corporate pre-market pipelines.

Trademark Search Opinion + Freedom to Operate

Trademark law is the law of confusion and dilution. It’s about far more than just avoiding the names, phrases and graphics you see on store shelves. We’ll advise on the how and why of what to avoid prior to your launch.

Trademark Prosecution +  Trademark Registration

Here’s a free tip: Examiners are government employees with quota-based metrics for advancement. Examiners have limited time to spend with your application and might actually be incentivized to act against you by the nature of the system. From the outset, we use this information, along with extensive knowledge and experience, to position your trademark application for success.

Trademark Licensing

One of the best parts of creating a successful brand? Reaping the profits. But we know this business is still your baby. When you want to retain some control without selling everything you’ve worked for, it’s time to talk about licensing. We’ll help you maneuver these deals with even the largest companies. You won’t get stepped on once we step in. 

Trademark Strategy

What new brands and products are your competitors launching? Do you need to pursue state or federal trademark registration, and what exactly is the difference? Is your brand strategy helping you build a robust trademark portfolio? How should your approach change within international markets? We’re here to develop an optimal strategy for your venture.

Read more here about what makes a good trademark. 

Trademark Oppositions + Cancellations

Opposition and cancellation proceedings are quasi-litigations brought by third parties that don’t want you to register trademarks or maintain your registrations. Practically speaking, in many cases, oppositions and cancellations are brought by large corporations aggressively policing their brand portfolios.

An opposition occurs when a third party files a challenge in the form of a complaint against a trademark application that has received a green light from a trademark examiner for publication and registration.

A cancellation in brought by a third party in an attempt to terminate a previously registered mark. This may be launched by an upstart wanting to knock your trademark out of the way for that challenger’s own mark to register, or it may be brought by a competitor that has been monitoring your activities and looking for a chink in your brand armor.

When these situations arise, RVL® helps you go to battle and take all the reciprocal actions that best support your company and brand.

Creative Protection. Artistry deserves protection, and at Rockridge®, we help clients explore and optimize their creative assets, whether those assets be proprietary software or spirited animations. Copyright registrations are a rich resource to any business portfolio and carry significant market leverage. Understanding what creative rights are held and can be utilized to stimulate economic growth are what we do best. 

When defending against infringement, we provide entrepreneurs that have accidentally stumbled upon the rights of creatives a beneficial understanding of copyright law and a pathway forward. Our goal is to work with rights holders to meet a mutual understanding of events and steer both parties away from the courtroom and back to activities they do best. If you find yourself in a tough situation where another’s rights may have been compromised, we’ll guide you toward a solution. 


Below is a categorization of our brand toolkit offerings:


 Amazon Brand Registry

 Brand Name Selection/Clearance Search 


 Copyright Licensing

 Copyright Registration

 Customs and Border Patrol Counterfeit Registration

 Domain Name Dispute (URL)

 Franchise Agreements


 Trademark Acquisition/Purchase

 Trademark Licensing 

 Trademark Monitoring

 Trademark Registration

 Trademark TTAB Cancellation

 Trademark TTAB Opposition

Associated Blogs, Presentations, Publications

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April 4, 2024

Top Trademark Holdings of 2023

Photo by Kevin Christopher Top Trademark Holdings of 2023 Every year, trademark law undergoes advancements and evolutions. In 2023, the Supreme Court set forth its most influential decisions within the…
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CrossFit Trademark Protection: The Fight Against Genericide

Photo by Victor Freitas History of CrossFit Trademarks "CrossFit" is a type of high-intensity fitness training that many people don't realize is also an extremely valuable trademark. At one point,…
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February 22, 2024

Understanding Trademark Classes: The Story of Thunder Road

Photo by Justin Campbell  Origin of "Thunder Road" Trademarks You may have encountered the name "Thunder Road" in recent years on a beer or liquor menu and wondered at its…
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April 20, 2023

Defending Your Trademark Rights Against Overseas Squatters

Photo by Natã Figueiredo Importance of Overseas Trademark Registration One of the most significant mistakes a brand can make when it comes to IP protection is neglecting to consider international…
A picture of three different variations of paint color to support points made in the article.ArticlesBranding, Copyrights & Trademarks
April 14, 2023

Winning the ® Battle: Effective Strategies for Enforcing Your Trademarks Through TTAB Opposition Proceedings

Photo by DS stories:   Intro to TTAB Opposition Proceedings Enforcing your trademark rights is critical to maintaining the strength and value of your brand. When someone uses a mark…
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April 13, 2023

Understanding the Trademark Trial and Appeal Board (TTAB): An Introduction for Businesses and Trademark Owners

Photo by Eva Klanduchova What is TTAB?   If you're a business and/or trademark owner, you've probably heard of the Trademark Trial and Appeal Board, or TTAB for short. But…
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January 20, 2023

Benefits of Enforcing Your Intellectual Property with U.S. Customs: Make the Government Work for You

photo credit: Venti Views Stopping trademark infringers at the border with the help of the U.S. Customs and Border Protection   At Rockridge®, we often draw on everyday life lessons…
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October 27, 2022

How to Protect Your Copyright Rights When Outsourcing Software & Other Digital Works

Photo credit: anyaberkut Digital media and technology companies frequently outsource talent, and this outsourcing critically impacts copyright rights in the provided services and developed work product. In a typical situation,…
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January 17, 2022

5 Interesting IP Cases of 2021

Photo by Edward Jenner from Pexels   What do Quentin Tarantino’s Pulp Fiction NFTs, a $1.2 billion cell therapy patent infringement verdict, and Google’s copying of Java code have in common? They’ve made…

Lead Attorney Profiles

Kevin Christopher


Kevin Christopher, JD/MBA, leads Rockridge®, a Certifed B Corp law firm, as corporate and patent attorney. Kevin is also founder and CEO of QUANTiSCOPE®, an AI/ML biotech public benefit corporation. Kevin is active in his local communities, having served in Americorps, as county and state commissioner, and on the boards of several environmental and social equity nonprofits. He has also advanced international sustainability goals through working groups of the World Economic Forum and similar organizations. Kevin has enjoyed a diverse and fulfilling career, counting as direct business and legal mentors Vincent Stanley of Patagonia, Joe Tsai of Alibaba, Secretary of Energy Jennifer Granholm, and U..S. District Court Judge Charles Breyer.


Micah Gonzalez, CIPP

Brand & Regulatory Attorney

Micah Gonzalez is a Certified Information Privacy Professional (CIPP) focused on brand, data, and regulatory law. She helps high-impact, high-growth companies comply with and benefit from various state and federal data, intellectual property, and regulatory frameworks in order to maximize their benefit and commercial potential.

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735 Broad Street, STE 1001
Chattanooga, TN 37402

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41 Peabody St.
Nashville, TN 37210
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50 Vanderbilt Ave.
New York, NY 10017
(For client and partnership meetings only)


RVL® is a business, intellectual property, and technology firm, building today’s companies for tomorrow’s economy.